THE EFFECT OF SELF-CONSTRUAL ON WILLINGNESS TO PAY FOR EXPEDITED DELIVERY SERVICES MEDIATED BY SELF-REGULATION AND IMPATIENCE: EVIDENCE IN THE NETHERLANDS AND INDONESIA
The self-construal theory has been found as one of the underlying components in a shopper’s decision-making. Beyond that, abundant empirical studies also disclosed that self- regulation and impatience are linked to an individual's willingness to pay. Based on the shared connection among t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63791 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |