ALIGNING PT CEMERLANG INDONESIA STRATEGIES TO GLOBAL CORPORATE STRATEGIES USING SCENARIO PLANNING

Profitability and growth are two important and essential measures to a firm existence and survivability. Profitability is critical to a company's short-term existence, and growth is crucial to long term survivability. Every business wants to maintain its existence and bring value to its stakeho...

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Bibliographic Details
Main Author: Welliam
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/63831
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Institution: Institut Teknologi Bandung
Language: Indonesia