PROPOSED BUSINESS STRATEGY SOLUTION TO INCREASE THE MARKET SHARE OF PREMIUM SMARTPHONE COMPANY (CASE STUDY: APPLE’S IPHONE)

Smartphone market is a particularly large market in Indonesia, as the fourth largest population country in the world and most of the internet access through the smartphone. Which is appealing for the smartphone brand to take some share. However, Apple, as one of the major players in the global smart...

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Bibliographic Details
Main Author: Thariq Hawari, M
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/63833
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Institution: Institut Teknologi Bandung
Language: Indonesia