LEVERAGE CURRENT BUSINESS CAPABILITY OF PT SUPPLY CHAIN TO BECOME E-COMMERCE ENABLER PROVIDER

• Main Author: Pradityo Virgianto, Padmo
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/63887
• Institution: Institut Teknologi Bandung

In the last 10 years there were emergence of phenomenon where the traditional B2B company base starting to increase their online presence, whether in explore of new business opportunities or as a response to competitive forces. They mostly engage with local retail distributors to speed up the presence in the ecommerce market but facing a challenge on inventory efficiency, sales performance and sales visibility. Some large companies trying to transact with customers via digital platforms to using their owned distribution network but have difficulties on technology innovation, operational optimization, scalability capacity and meeting tailored services to meet varying customer service requirement. In most of the cases, the B2B companies are being forced to have more focus to their revenue and bottom line performance and let third party logistics to manage their supply chains strategy to respond faster and more flexible supply chain to the e-commerce opportunities that are arising. This final project was written with the aim of providing a strategic proposal for PT Supply Chain to provide solution as an end to end supply chain partner for some large consumer companies to create new opportunities by proposing the best solution for the B2B companies to taking advantage by expand its e-commerce positioning and how they can benefit from this next industrial revolution. The main question is what are the best strategy for PT Supply Chain to help these B2B e-commerce companies make their supply chains more highly adaptable, agile, responsive and cost-effective supply chains to get their products to e-commerce market effectively and reach new customers throughout Indonesia? Are PT Supply Chain going to provide end-to-end solution from logistic to e-commerce marketing strategy? This final project is conducting the study, in order to formulate the suitable business strategy toward direct to e-commerce market rollout.