PROPOSED MARKETING STRATEGY FOR MSME DIGITAL MARKETING SERVICES (CASE STUDY PT. MAMOSI UTAMA GAHANA)
MSMEs are one of the business sectors that positively impact a country, especially in Indonesia. Currently, there are around 65.5 million MSMEs in Indonesia. The Covid-19 pandemic has made MSMEs change to selling online. MUG Digi-M is a business sector of PT Mamosi Utama Gahana that sells digital...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63982 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |