THE STUDY OF CONSUMER PREFERENCES AND ADVERTISING EFFECTIVENESS ANALYSIS TOWARDS STUDIO HIKARI INSTAGRAM STORY VIDEO ADS
The importance of social media advertisements have been increasing for businesses as more consumers adopted internet and smartphone as part of their daily life. One of the fastest growing platforms for advertisement is Instagram stories, and it is relatively new format of advertising channel. Howeve...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64407 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |