ADOPTION ANALYSIS OF ONLINE MUTUAL FUND INVESTMENT PLATFORM FOR MILLENNIALS IN INDONESIA

• Main Author: Kusuma Dewi, Elena
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64410
• Institution: Institut Teknologi Bandung

Mutual Funds is an alternative investment designed as a means to raise funds from people who have capital and have the desire to invest, but only have limited time and knowledge. In addition, Mutual Funds are also expected to increase the role of local investors to invest in the capital market. To encourage an increase in the number of investors, the first online mutual fund investment platform was launched in Indonesia in 2016 and in the following years similar platforms began to appear. The theory of technology adoption is implemented in this study to analyze how technology adoption of online mutual fund investment with millennials as the main object of research. Extended of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is applied using 7 internal variables and 3 external variables. Internal variables include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit. External variables consist of User Interface, Content Design Quality and Perceived Trust. The final result of data analysis is the discovery of several constructs have significant positive effects. After gathering 279 data respondents, it is found that there are several factors that have positive significance to behavioral intention to adopt online mutual fund investment, namely performance expectancy, effort expectancy, hedonic motivation, price value, habits, content design quality, user interface and perceived trust. Meanwhile, Content Design Quality and User Interface have positive significance to Performance Expectancy and Effort Expectancy. This finding will be useful for online mutual fund investment developers to transform conventional mutual fund to online platforms format.