PROVING THE INFLUENCE OF NATIVE ADVERTISING IN DIGITAL COMIC OF 1% STUDIO TOWARDS ENGAGEMENT RATE BY APPLYING A NARRATIVE STRUCTURE
Native advertising is a type of online advertisement designed to blend with the digital medium’s content. Digital comics are also known to be one of the native advertising methods. While native advertising in digital comics has a high engagement rate on social media, it is important to know exactly...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64431 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |