SOCIAL MEDIA ENGAGEMENT AND STOCK RETURN OF COMPANIES INCLUDED IN KOMPAS100 (CASE OF YOUTUBE AND TWITTER)
Communication media used by human change over time. Nowadays, most of activities in communication occur in online social media. In social media, users can share contents to public in the form of text, photos, and videos. Hence, it could create engagement between the content creator and social media...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |