A STUDY OF DISCOVERING DOMINANT EMPLOYER BRANDING FACTOR TO INCREASE EMPLOYEE ENGAGEMENT IN GENERATION Y EMPLOYEES OF XYZ COMPANY

Recruitment and Retention of employees is one of the concerns that need to be considered by the company because recruiting new employees requires a lot of costs, especially now when jobs began to be filled by generation Y employees. Generation Y employees have different characteristics compared to p...

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Bibliographic Details
Main Author: Rosana Antonia, Maria
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64491
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Institution: Institut Teknologi Bandung
Language: Indonesia