CONSUMER CHOICE DECISION FOR BUYING SHEET MASK: CASE STUDY OF INDONESIAN, KOREAN, AND FRENCH SHEET MASK COMPARISON
Recently, skincare products are gaining a bigger share in the Indonesian lucrative cosmetic market. This fast-growing market segment has attracted many global manufacturers to market their products in the Indonesian domestic market. Many Indonesian women prefer well-known brands imported from Korea...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64496 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |