ASSESSMENT OF THE IMPACT OF SOCIAL MEDIA MARKETING ATTRIBUTES ON CONSUMER SUBSCRIBE INTENTION AND INSTAGRAM PERFORMANCE OF NETFLIX INDONESIA
Netflix is a world-leading media services. They offer thousands of movies and TV series, including its own produced series through its subscription video on demand (SVOD) service. In entering the Indonesian market, Netflix Indonesia opts for an atypical social media marketing (SMM) approach compared...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64525 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |