THE INFLUENCE OF COWORKING SPACE TOWARD INNOVATION CULTURE OF STARTUP

• Main Author: Hidayat, Rizqi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64554
• Institution: Institut Teknologi Bandung

Coworking spaces and startups are two trends that have emerged in the recent year and attracted considerable attention. It is visible on how the government has initiated a number of local innovation and entrepreneurship projects in support of an initiative to encourage 1,000 startups by 2020. But this effort to be more innovative is at odds with the results. Indonesia's innovation ranks second lowest compared to the ASEAN region, and the position has stagnated since last year. This condition, questioning what coworking and the establishment of start-ups can do with the state of innovation. Although a substantial amount of research exists on either of these topics, the link between them has not been much explored. The aim of this paper is to investigate the impact of coworking space on the innovation of start-ups through a quantitative study on coworking space users in Indonesia. In this study, the author proposes a modified framework from the literature review, which consists of four independent variables, such as: place; space; event; and project; from coworking space, which leads to a dependent variable; innovation culture; from innovation. The researchers use a quantitative approach by using surveys to 200 coworking spaces users and use multiple linear regression in data analysis. We have found that coworking spaces have a great potential to foster a culture of start-up innovation. Among the four sub variables of coworking space, events were considered to be the most important ones, resulting in suggestions for coworking and government to contribute to the development of innovation by encouraging events in the coworking environment.