THE ASSOCIATION BETWEEN BACKGROUND COLOR AND EMOTION IN FASHION PRODUCT PHOTO AND THE INFLUENTIAL FACTORS

One of the ways for fashion brands to compete is by developing positive emotional relationships with their customers. Developing positive emotional relationships with customers could be done by fashion brands by designing their contents in a way that it delivers positive emotions or emotions that ar...

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Bibliographic Details
Main Author: Sendhang Rasendrya, Shahreza
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64562
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Institution: Institut Teknologi Bandung
Language: Indonesia