DESIGNING 2D ANIMATION AS A MEANS OF RAISING AWARENESS OF REVENGE BEDTIME PROCRASTINATION FOR YOUNG ADULTS

• Main Author: Tsabita Fitriyani, Ananda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64599
• Institution: Institut Teknologi Bandung

Many of Indonesia’s young adults delay their bedtime to get some alone time for themselves. This is known as revenge bedtime procrastination. Enough sleep time is important and needed for short and long-term health, so efforts are needed to help raise awareness among young adults about this phenomenon. One way of delaying sleep is done by watching videos or movies on gadgets. Short animations displayed on video-based social media platforms could be expected to help this problem. The purpose of this paper is to find out habits about revenge bedtime procrastination that needs to be known by young adults and design an animation that conveys that information and raises awareness. Quantitative and qualitative data used are collected from questionnaires, interviews, and literature studies. The results of data analysis show that many young adults do not know what revenge bedtime procrastination is, but they often do it. Data analysis also shows that many watch animation to feel emotional. This is in line with the use of animation to persuade, which is executed by evoking audiences’ emotions. Based on the findings, the media is designed into two parts. The first part provides information through an explainer video. To help further understanding and to persuade, a second part is made which contains illustrative animation of a person who has revenge bedtime procrastination habits.