MARKETING COMMUNICATION STRATEGY AND TACTICS IN PT ULTRAJAYA TO EDUCATE ABOUT THE BENEFIT OF ULTRA MILK IN PREVENT OSTEOPOROSIS

Abstract : <br /> <br /> <br /> <br /> <br /> At this time, consumption milk level in Indonesia is as big as 7 litre/capita. If compared with another Asian countries, it could be said very low. This could be happen because very few number of people in Indonesia who...

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Bibliographic Details
Main Author: (NIM 291 05 308), Michaella
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/6462
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Institution: Institut Teknologi Bandung
Language: Indonesia
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