SMARTWATCH PREFERENCES AMONG INDONESIA WORKERS

• Main Author: Rizka Andaris, Adira
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64741
• Institution: Institut Teknologi Bandung

Currently there are several wearable devices in market for example, smart ring, and smart band. Despite numerous types of wearable devices, the most common wearable device in today Indonesia market is a smartwatch. This final project is conducted to identify preferences on smartwatch from each attribute by Indonesian wo, to determine importance of different smartwatch attributes when choosing a smartwatch, to determine importance of different smartwatch attributes to Indonesian workers with different lifestyle. For those objective conjoint analysis was applied, and data were being analyzed with IBM SPSS 26. This research is using descriptive methods with purposive sampling among Indonesia workers. The result show there are three segments, first is Young Adult Office Worker, Young Fit Adult office workers, Young Adult Mobile Worker, from those three segments young adult mobile worker is being the target market segment, the important attributes in this segment on smartwatches show from most to least important are screen size and thickness, features, price, brand, battery lifetime. Synchronize smartwatch with a smartphone. Their preferences on smartwatch are price Rp. 2.061.500. has battery lifetime up to 3 days, easy to synchronize does not require to install an application, has features that able to do wellness measurement, SpO2, notifications, have a small screen and slim, regarding the brand they are prefer a brand that they already hear despite never used the brand products. The result can be implemented for the product development and marketed of product