FFECTIVE STRATEGIC ALLIANCES TO DEAL WITH PRODUCT DISTRIBUTION ON TRADITIONAL CHANNEL
The requirement for communication is rising at the moment as the number of customers who utilize communication technologies increases. Telkomsel, on the other hand, has difficulties in terms of physical voucher sales during its operation. Occasionally, stores that offer actual vouchers find thems...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/64973 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The requirement for communication is rising at the moment as the number of customers who
utilize communication technologies increases. Telkomsel, on the other hand, has difficulties in
terms of physical voucher sales during its operation. Occasionally, stores that offer actual
vouchers find themselves with an empty stock of merchandise due to parties that frequently
take advantage. Based on this, this study aims to propose solutions related to distribution
problems faced by Telkomsel and hopefully can be used by Telkomsel so that the distribution
and sales process will be better and increased.
The research methodology uses a qualitative approach. Researchers conducted interviews with
various parties related to the supply chain ecosystem of physical voucher distribution. The
cause of the problems faced by Telkomsel leads to a distribution process that is not based on
the integration of various partners such as distributors and retailers. To solve the problems that
Are being experienced by Telkomsel. Researchers analyze the organizational and business
situation in the company using various supply chain approaches based on strategic alliances
that can support telkomsel's product distribution process.
This research provides solutions related to Telkomsel's product distribution which includes
Telkomsel's need for sales channel management based on integration, alliance strategies to
partners, and distribution strategies. The implementation of this is to create a synchronized
collaboration between Telkomsel and distributor and retailer partners. |
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