HIYON : HEALTHY, LEISURE, AND CULTURE. STAYCATION DESTINATION RESORT, LAMPUNG.

• Main Author: Fathia Adriansyah, Kaylila
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64983
• Institution: Institut Teknologi Bandung

In 2020, the emergence of the Covid-19 pandemic in Indonesia had a bad impact on several sectors, including the tourism sector. Covid-19 had time to stop Indonesian tourism with social restrictions on a big scale, as a policy called PSBB was implemented. The tourism sector is important for Indonesia because of its contribution to the country's income and as a tourist attraction to foreign countries with their natural and cultural wealth. Tourism is defined as the temporary movement of people to other destinations than their usual places. However, when Indonesia started “The New Normal” in the middle of the year 2020 as a transitional or policy easing, it caused a change in tourism trend. Changes in tourism trends due to the Covid-19 pandemic made staycation, a combination of stay and vacation which means vacation by staying, set to become even more popular. Since the Covid-19 pandemic, most activities have been carried out online, which causes boredom and stress. As is policy easing, almost everyone starts working and vacationing outside the home, one of the terms that appear is Work From Hotel. Many people start traveling for a staycation or WFH out of town even outside the island, with Bali as the most frequently visited destination. Bali is the number one destination in Indonesia and is well-known in the world. It has enormous tourism potential, such as natural and cultural wealth. The latest tourism trends are serenity, spirituality, and sustainability. Lampung has a chance as an alternative staycation destination with high tourism potential, especially marine tourism and its close proximity to Java. The natural beauty and culture of Lampung can be used as a tourist attraction. Unfortunately, this potential is not yet fully known and utilized properly and it lacks promotion of tourist destinations in Lampung. One with great potential is Lampung Bay, located in the capital city of Lampung, Bandar Lampung, However, there is not a single resort in Bandar Lampung that has access to the bay. Meanwhile, it can be used as a big opportunity for city tourism in Bandar Lampung, especially as a staycation destination. Apart from having a calm ambience and cultural wealth, the aesthetic aspect is also one of tourist attraction. Trendy modern style accommodation among tourists invites tourists to come and perpetuate. Documentation results uploaded to social media can increase exposure thereby supporting tourism development. The resort is a solution to the issues, a tourist destination for vacations and tours also can develop the creative economic sector of Indonesia. The aim of this project is to build affordable accommodation near Java and can develop the tourism potential of Lampung by prioritizing tranquility as a place to recover boredom and stress due to pandemics. In addition to accommodation and entertainment facilities, the resort is also a means of education by incorporating elements of Lampung culture as a tourist attraction. This project will be designed at the Duta Wisata Beach Recreation Park and the site located directly adjacent to Lampung Bay. The focus of this project design is to respond to staycation and Work From Hotels needs also trends and concepts of tourism.