THE MULTI-SENSORY MARKETING EFFECT ON BUYING INTENTION OF PT SARI COFFEE INDONESIA (STARBUCKS INDONESIA) IN THE COVID- 19 PANDEMIC ERA
The coffee industry is growing rapidly in Indonesia, which prompts the presence of coffee shops or café brands, one of which is Starbucks Indonesia. A multi-sensory marketing strategy has been implemented as a strategy to improve customer perception and customer behavior as well as sales. However...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65052 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |