PROPOSED DIGITAL MARKETING STRATEGY: A CASE OF MULTINATIONAL MASK PRODUCER IN INDONESIA
Ever since the WHO declared Covid-19 as a global pandemic on March 11th, 2020, several phenomena affect the socio-culture and consumer behavior. The first one is the obligation of health protocols, including using a mask, and the second is a social distancing that creates lockdown and great restrict...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65083 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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