THE INFLUENCE OF SOUTH KOREAN CELEBRITY BRAND AMBASSADORS ON BRAND AWARENESS OF E-COMMERCE IN INDONESIA
Brand Ambassador is a person or group of public figures who represent and promote a brand by supporting it in the form of activities that are in accordance with the brand identity. Brand ambassador aims to make people more aware of a brand which have implications for consumer purchasing decisions...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65260 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |