PROJECT ANALYSIS ON NEW BRANCH OF HEALTHCARE CLINIC PROJECT (STUDY CASE: GARDENIA MEDIKA CLINIC)
Gardenia Medika Clinic is a healthcare clinic service owned and operated by PT.Pertiwi Sehat Medika. The first branch is located in the Cakung area. The clinic has shown good performance since its launching date in September 2021. The number of patients and revenues increased every month. This situa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65361 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Gardenia Medika Clinic is a healthcare clinic service owned and operated by PT.Pertiwi Sehat Medika. The first branch is located in the Cakung area. The clinic has shown good performance since its launching date in September 2021. The number of patients and revenues increased every month. This situation attracts a local investor willing to invest in the clinic. PT.Pertiwi Sehat Medika welcomed this great opportunity and decided to create a new branch of the clinic located in a potential area in Depok City. This research aims to analyze the financial project of the new healthcare clinic.
The author used an external and internal business situation analysis to explore business situations related to business issues. The author analyzes external conditions using tools like the PESTEL framework and porter 5 forces analysis. For internal conditions, the author uses resource-based VRIO analysis. To assess the financial viability, the author uses three indicators: Net Present Value (NPV), Internal Rate of Return (IRR), and Discounted payback period (DPP). To calculate the indicators, the author first estimates: the Capex needed to create the clinic, Opex to run the operation, and the cash flow for calculations.
The study results that the new healthcare clinic project is financially viable. The NPV shows positive results with a value of IDR 1.003.418.237. IRR result is 57.31% which is higher than the discount rate. The discounted Payback period is 2.57 years which is lower than the management's acceptable time. The author also conducted a sensitivity analysis based on four variables: Capex, number of patients, price per patient, and discount rate. The sensitivity analysis shows that price per patient is the most sensitive variable to the project's NPV. |
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