SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY

Indonesia has an ocean covering approximately 67 percent of its land area. Indonesia has the world’s second-longest coastline. Indonesia accounts for 20% of the global fleet in the vessel. In the next five years, while the ports are upgraded, the domestic tug numbers are expected to grow; additional...

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Main Author: Alfarobbi, Wahyu
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65409
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:65409
spelling id-itb.:654092022-06-22T15:17:40ZSCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY Alfarobbi, Wahyu Indonesia Theses Scenario Planning, Tug and Barge Industry. INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/65409 Indonesia has an ocean covering approximately 67 percent of its land area. Indonesia has the world’s second-longest coastline. Indonesia accounts for 20% of the global fleet in the vessel. In the next five years, while the ports are upgraded, the domestic tug numbers are expected to grow; additionally, the population growth drives demand for bulk product transportation, particularly coal. A tugboat is a type of ship with disproportionately high performance for its size. Modern tugboats are expected to perform various operations with different power requirements. In emergency time at any location, the vessel must traverse at maximum speed to the location as soon as possible. PT. Humpuss Transportasi Curah (HTC) is a reliable, trusted, professional shipping company with international standards. HTC has many experiences and expansive networks to serve marine support, including offshore activities, maintenance services, and supporting marine equipment. This research was conducted to identify the future challenges that might be faced by PT Humpuss Transportasi Curah and break down the possibilities scenario that might happen in the future. In this research, the qualitative method uses primary and secondary data to support the analysis. In-depth interviews with the tug and barge industry stakeholders were conducted online. All the interviewees have more than five years of working experience, and half of them have more than ten years of working experience in the industry. Choosing the respondents was based on their expertise, span, and in-depth knowledge of the industry. The purpose of the interviews is to identify the driving forces in the tug and barge industry and to discuss those forces to gain the necessary driving forces that most affect the industry. The secondary data were gathered from PT Humpuss Transportasi Curah’s internal data and other sources such as textbooks, journals, news, and other sources. This research uses internal analysis and external analysis. The internal analysis used VRIO analysis. The external analysis used PESTEL analysis, Porter’s Five Forces model, and SWOT analysis. The analysis results were processed to formulate the implementation plan for PT Humpuss Transportasi Curah to thrive the challenges based on the scenario. The key focal issues that had been identified in this study that will affect the Indonesian tug and barge business are a) Government regulation, b) Economic growth, c) Management commitment, d) Customer demand, and e) Technology development. Therefore, based on the interview question, the factors with critical uncertainties and high impact are a) Government regulation and b) Economic growth. Using scenario planning, the combination of the critical uncertainties created four different narratives: Littoral Zone, Neritic Zone, Bathyal Zone, and Abyssal zone. Therefore, PT Humpuss Transportasi Curah is expected to be self-prepared with a suitable business strategy to overcome future challenges. Identifying the implication, options, and early warning signals can help the company establish a suitable strategy for each scenario. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description Indonesia has an ocean covering approximately 67 percent of its land area. Indonesia has the world’s second-longest coastline. Indonesia accounts for 20% of the global fleet in the vessel. In the next five years, while the ports are upgraded, the domestic tug numbers are expected to grow; additionally, the population growth drives demand for bulk product transportation, particularly coal. A tugboat is a type of ship with disproportionately high performance for its size. Modern tugboats are expected to perform various operations with different power requirements. In emergency time at any location, the vessel must traverse at maximum speed to the location as soon as possible. PT. Humpuss Transportasi Curah (HTC) is a reliable, trusted, professional shipping company with international standards. HTC has many experiences and expansive networks to serve marine support, including offshore activities, maintenance services, and supporting marine equipment. This research was conducted to identify the future challenges that might be faced by PT Humpuss Transportasi Curah and break down the possibilities scenario that might happen in the future. In this research, the qualitative method uses primary and secondary data to support the analysis. In-depth interviews with the tug and barge industry stakeholders were conducted online. All the interviewees have more than five years of working experience, and half of them have more than ten years of working experience in the industry. Choosing the respondents was based on their expertise, span, and in-depth knowledge of the industry. The purpose of the interviews is to identify the driving forces in the tug and barge industry and to discuss those forces to gain the necessary driving forces that most affect the industry. The secondary data were gathered from PT Humpuss Transportasi Curah’s internal data and other sources such as textbooks, journals, news, and other sources. This research uses internal analysis and external analysis. The internal analysis used VRIO analysis. The external analysis used PESTEL analysis, Porter’s Five Forces model, and SWOT analysis. The analysis results were processed to formulate the implementation plan for PT Humpuss Transportasi Curah to thrive the challenges based on the scenario. The key focal issues that had been identified in this study that will affect the Indonesian tug and barge business are a) Government regulation, b) Economic growth, c) Management commitment, d) Customer demand, and e) Technology development. Therefore, based on the interview question, the factors with critical uncertainties and high impact are a) Government regulation and b) Economic growth. Using scenario planning, the combination of the critical uncertainties created four different narratives: Littoral Zone, Neritic Zone, Bathyal Zone, and Abyssal zone. Therefore, PT Humpuss Transportasi Curah is expected to be self-prepared with a suitable business strategy to overcome future challenges. Identifying the implication, options, and early warning signals can help the company establish a suitable strategy for each scenario.
format Theses
author Alfarobbi, Wahyu
spellingShingle Alfarobbi, Wahyu
SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
author_facet Alfarobbi, Wahyu
author_sort Alfarobbi, Wahyu
title SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
title_short SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
title_full SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
title_fullStr SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
title_full_unstemmed SCENARIO PLANNING FOR PT HUMPUSS TRANSPORTASI CURAH IN FACING THE FUTURE CHALLENGE OF THE TUG & BARGE INDUSTRY
title_sort scenario planning for pt humpuss transportasi curah in facing the future challenge of the tug & barge industry
url https://digilib.itb.ac.id/gdl/view/65409
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