KUNINGAN TOURISM COMPETITIVENESS

• Main Author: Fajar Amanullah, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65455
• Institution: Institut Teknologi Bandung

Tourism is one of the largest and fastest industries in the world capable of generating rapid economic growth. Tourism is considered a strategic asset to encourage the regional development that have tourist attraction. Tourism can be called a product that is able to compete if the tourist attraction is attractive and competitive compared to other regional tourist attraction. Competitiveness is considered important becaus e it can encourage productivity, increase self-reliance, increase economic capacity, and market mechanisms will become more efficient. This is an opportunity for regional that have natural tourism potential to take full advantage of it to attract tourists. Kabupaten Kuningan which has a natural landscape that supports the development of natural tourism and is able to attract tourists. The objective of this research is to analyze the tourism competitiveness of Kabupaten Kuningan. Data analysis is done by content analysis and qualitative descriptive analysis. The results issued 8 tourism competitiveness indicators which contained data or measurements, namely Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI). ), Human Resources Indicator (HRI), Openness Indicator (OI), and Social Development Indicator (SDI). With these indicators, Kabupaten Kuningan gets a score of 54.266 out of 100. This value can show the competitiveness of Kabupaten Kuningan tourism which is quite competitive .