DEVELOPING BLUE OCEAN STRATEGY AND INTERLOCKED ACTIVITIES TO CREATE SUSTAINABLE BUSINESS ADVANTAGE ON COLLECTIVE TIME SAVING DEPOSIT PT. BANK NUSANTARA PARAHYANGAN, TBK.

• Main Author: Sulandari (NIM 29104321), Noek
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6546
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> <br /> PT. Bank Nusantara Parahyangan Tbk. (BNP) as a national foreign exchange bank, by the end of 2005 companys Net Interest Margin (NIM) has decreased from 4.40percent at the previous year to 4.05percent. On that period, the companys NIM is lower than benchmarking company and national banking indicator which noted at 6.20percent. The caused was the increasing of Time Deposit percentage as a high cost of the company source of fund. To encounter the situation, a strategy needs to be formulated to develop Saving Deposit product as one of low cost source of fund. <br /> <br /> <br /> <br /> <br /> To formulate the strategy, Blue Ocean Strategy concept is used which consists of several steps. i.e.: identify the key competing factors to understand the competition focus in the red ocean, use the six paths framework to reconstruct market boundaries, survey to collect information of customers opinion on competitive offers in the red ocean and new ideas to reconstruct market boundaries, use four actions framework to create value innovation as the cornerstone of blue ocean strategy formulation. To build barrier to imitate for creating sustainability of the strategy, mapping activity system is used to develop a set of interlocked activities with strategic fit.