EVALUASI PENGARUH IKLAN TERHADAP PERSEPSI DAN PERILAKU WANITA USIA SUBUR DALAM MENGATASI DISMENOREA

• Main Author: Yovanda, Gabriella
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65506
• Institution: Institut Teknologi Bandung

Dysmenorrhea is menstrual pain that often experienced by women at reproductive age, therefore information about its therapy is crucial to know. Advertisement is one of ways to deliver information about dysmenorrhea. This study aimed to evaluate the influence of advertisements on women at reproductive age’s perception and behavior in overcoming dysmenorrhea. Also, to see the influence of dysmenorrhea profile, demographic characteristics on respondents’perceptions and behavior, and the potential role of health workers to ensure proper information from dysmenorrhea therapy advertisements. Design of the research was cross-sectional with purposive sampling technique. The research was conducted in January-April 2022. The research was carried out by distributing online questionnaires that had been tested for validity and reliability. The questionnaires were filled by 342 respondents. The statements about perceptions were regarding perception formation process, meanwhile statements about behavior were regarding action that respondents did in overcoming dysmenorrhea. Statistical analysis method used were Kruskal-Wallis and Spearman-Rank Correlation. The results showed that 51,46% respondents had good perception and positive behavior in overcoming dysmenorrhea. Statistical analysis showed there was an effect of advertisement on respondents’perceptions (p<0,05, r = 0,156). Demographic characteristics such as education level and age (p<0,05) affected behavior. Also, 37,43% respondents had confirmed to pharmacist/doctor regarding information they took from advertisements. From this research, can be concluded that advertisements affected perception meanwhile education level and age affected behavior. Health workers such as pharmacist has great potential in ensuring the proper information from dysmenorrhea therapy advertisements.