ANALYSIS OF THE INFLUENCE OF PRODUCT ATTRIBUTES ON BEHAVIORAL INTENTION AND DETERMINATION OF GREEN PRODUCT MARKETING DEVELOPMENT STRATEGIES (CASE PT SELALU SEGAR SENANTIASA, BANDUNG, WEST JAVA)
The failure of green product marketing could be reduced if the developers could determine the dominant attribute factor that influences consumer behavioral intention to use the green product and also determine the convenient marketing strategies. According to previous research, it was found that eff...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65620 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |