WHAT ARE THE FACTORS THAT INFLUENCE THE CASHLESS READINESS OF GENERATION Z IN BANDUNG?

• Main Author: Indie Farhan, Mohammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65664
• Institution: Institut Teknologi Bandung

Smart City concept has been introduced in big cities in Indonesia, including Bandung, by establishing a program called “Bandung Juara”. One aspect that is taking attention to the program is the economy which intends to create a cashless society. Thus, the researcher in this study investigated factors influencing cashless readiness among Generation Z (now between the age of 17 to 27) in Bandung City. To achieve it, this study utilized UTAUT2 and TRI 2.0 which were incorporated into a Cashless Society Readiness-Adoption model with the novelty of including infrastructure and education into the model. An online questionnaire survey was employed to collect 402 respondents from Generation Z in Bandung City. Structural Equation Modeling (SEM) with Partial Least Square (PLS) revealed ease of use, innovativeness, optimism, and education have significant effects on cashless readiness. Surprisingly, the rest of the three constructs namely usefulness, lack of awareness, and infrastructure were found to have no significant correlation on cashless readiness with all constructs observed unless lack of awareness was found to have a positive impact against it. Lastly, the research finding expects the government, digital payment developers, society, and other researchers can enhance the cashless readiness among Generation Z in the city of Bandung with their respective contributions.