DECISION MAKING TO DETERMINE NEW PRODUCT INNOVATIONS AT PT PERTAMINA REFINERY UNIT VI BALONGAN DURING PANDEMIC COVID 19 BY USING ANALYTIC HIERARCHY PROCESS
PT. Pertamina RU VI Balongan is the sixth refinery of seven refineries owned by PT Pertamina (Persero) with its main business activities being to process crude oil (crude oil) and naphtha into products of fuel oil (BBM), special fuel (BBK), non-fuel Fuel Oil (NBBM) and other products. The Covid-19 p...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/65671 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT. Pertamina RU VI Balongan is the sixth refinery of seven refineries owned by PT Pertamina (Persero) with its main business activities being to process crude oil (crude oil) and naphtha into products of fuel oil (BBM), special fuel (BBK), non-fuel Fuel Oil (NBBM) and other products. The Covid-19 pandemic has affected the economy all over the world, including Indonesia. All industrial sectors have experienced a significant impact with the COVID-19 outbreak, including PT Pertamina and in particular Pertamina Refinery Unit VI Balongan.
The significant decline in demand for National BBM & BBK consumption has created a domino effect on the operations of Pertamina refineries. With the case that has occurred is slowdown capacity and stop some Refinery Units. Pertamina is required to survive in the midst of current conditions while maintaining unit operations and generating revenue/margin through optimization, efficiency and product diversification. As an effort to maintain the company's business continuity, RU VI Balongan seeks to innovate to produce new products that can be sold to domestic and foreign markets.
This thesis studies how to determine the selection or decision-making process to determine the best product innovations that can be offered to consumers, especially during the COVID-19 pandemic using the Analytic Hierarchy Process (AHP) method. Based on the results of AHP with the help of super decision software, it can be seen that the quality aspect is the main criterion for the priority of determining new product innovation (38.7%) followed by product selling price (34.8%), volume (14.6%), product distribution (7.5%), and modification costs (4.2%). Furthermore, for the ranking of alternatives weighted based on the criteria, Pertadex low Sulfur products were obtained as the highest priority (53.1%), followed by low sulfur Solar products (24.6%), LCO Mix products (13.6%), and Go Foam products. (8.7%).
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