PROPOSED MARKETING STRATEGY FOR PT. HARMONY LAND GROUP IN FACING OFF UNCERTAINTY PERIOD

PT Harmony Land Group is a property developer company for landed houses residential founded by Fithor Muhammad and Ramadani in 2016. As a company that builds from scratch, Harmony Land grew so fast only 5 years, in 2021 Harmony Land already has 25 residential projects with 1004 units in five cities,...

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Bibliographic Details
Main Author: Muhammad, Fithor
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65721
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Institution: Institut Teknologi Bandung
Language: Indonesia