ENHANCEMENT OF CSR PROGRAMS TO IMPROVE VALUE CREATION FOR THE STAKEHOLDER: A CASE STUDY OF PT ADHI KARYA (PERSERO) TBK.
PT Adhi Karya (Persero) Tbk. (ADHI) is a company engaged in the construction sector in Indonesia with the main business core including construction and engineering services, property, manufacture, and investment & concession. Throughout 2020, ADHI received appreciation in the form of awards f...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/65796 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT Adhi Karya (Persero) Tbk. (ADHI) is a company engaged in the construction
sector in Indonesia with the main business core including construction and
engineering services, property, manufacture, and investment & concession.
Throughout 2020, ADHI received appreciation in the form of awards for its
achievements. This investment activity is not only a form of developing
opportunities from ADHI's CSR missions, but also as a participation in
stakeholders’ priorities programs that focus on national strategic infrastructure
development.
To analyze and research this, both qualitative and quantitative research
methodology is used in this research to gain information and identify alternatives
for the best way of enhancement strategies. This research uses AHP (Analytic
Hierarchy Process) technique for data simulation, with BCOR (Benefits-CostsOpportunities-Risks)
method of data and elements identification. The primary
qualitative data gathered is from two stages of FGD (Focus Group Discussion)
with secondary data, the first one is to define the parameters of criteria which
will be filled in the simulation, the second one is to analyze the output from the
result of simulation and decide the final suggestion for the business strategy
recommendation.
As a result of this research, regardless of the main solution of the consulting
activity, the goal of ADHI's business strategy selection is to support the
community with an efficient and productive CSR program with a technologybased
support system. Therefore, the best alternative is a combination of
alternatives 1 and 2 which are Local Micro and Small Enterprises Support and
Accommodation and Local Tourism Businesses Exposure and Awareness to
Public.This model can be valuable at least due to political, economic, social,
environmental and legal factors in each region. This model requires the
development of educated and experienced personnel, as this type of CSR
program requires a deep understanding of everything from organizational
management to labor law to equal employment opportunities.
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