DESAIN KEMASAN, IDENTIAS VISUAL, OLEH-OLEH MAKANAN.
Souvenirs purchase has been considered as essential part of tourism. For tourist, souvenirs are tangible evidence they can bring back home. Therefore, along the roadside of the border of Bukittinggi city, there have been established numerous of souvenir shop, in result it created a competition...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66646 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Souvenirs purchase has been considered as essential part of tourism. For tourist, souvenirs are
tangible evidence they can bring back home. Therefore, along the roadside of the border of
Bukittinggi city, there have been established numerous of souvenir shop, in result it created a
competition among similar businesses. In order to make Pusat Oleh Oleh Ummi Aufa Hakim
promotion succesful, a visual identity is needed that distinguished it from competitiors. The
research method consists of interviews, literatur studies and observations. The design methode
devides into preproduction, production and post production. |
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