ASSESSING THE INFLUENCE OF SOURCE CREDIBILITY ON FANS EMOTION: THE CASE OF TOP SNEAKER REVIEWERS
In recent years the company has collaborated a lot with YouTubers to bring their products to consumers in a more natural way. Research also shows that influencers are a new tool for companies to promote their products through their social media. They are even willing to spend a huge amount of mon...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66720 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |