THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON PREFERENCE OF UNDERGRADUATE ITB STUDENTS ON CHOOSING MUTUAL FUND INVESTMENT PLATFORM

• Main Author: Joshua Sembiring, Timothy
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66744
• Institution: Institut Teknologi Bandung

From the beginning of the pandemic until now, many new investors have emerged. Some securities also issue various innovations so that investors can invest effectively. Not only securities, even electronic wallet providers also work with securities so that they can invest in their e-wallet applications. In today's era, investors are given many choices in determining the desired investment platform, including mutual fund investment. This study will try to examine the effect of perceived usefulness and perceived ease on the selection of a mutual fund investment platform by undergraduate students at the Bandung Institute of Technology. This research has found that perceived usefulness and perceived ease of use of mutual fund investment applications have a significant positive effect on the selection of mutual fund investment platforms by undergraduate students at the Bandung Institute of Technology. The findings of this study emphasize the importance of the mutual fund investment platform provider to develop the features available on the mutual fund investment platform in order to increase the perceived usefulness, and to develop the User Interface and User Experience of the platform in order to increase the perceived ease of use of the mutual fund investment platform. Keywords: perceived usefulness, perceived ease of use, mutual fund investment platform, mutual fund investment, investor