PROPOSED CONTENT MARKETING STRATEGY TO INCREASE SOCIAL MEDIA ENGAGEMENT OF FLASHY SHOP
The Covid-19 pandemic has changed fashion industry conditions and consumer behavior in buying a product. The business competition is becoming more stringent, especially in online platform. This situation was felt by one of the women's local fashion brand called Flashy, who experienced sales...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/66767 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |