THE INFLUENCE OF DESTINATION ATTRIBUTES AND LOCAL TOURIST’S LIFESTYLE TOWARDS LOCAL TOURIST PREFERENCES IN CHOOSING DOMESTIC TOURIST DESTINATIONS IN JAVA

• Main Author: Danielle, Davelynn
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66860
• Institution: Institut Teknologi Bandung

Tourism is one of the fastest growing economic industries in the world. In Indonesia, the tourism industry plays a very large role in economic growth. Realizing the importance of the tourism industry, the government is aggressively developing the tourism industry. This study examines the relationship between destination attributes and tourist lifestyles on tourist preferences in choosing domestic tourist destinations in Indonesia. This study is expected to help the Ministry of Tourism and Creative Economy in developing the tourism industry, especially in developing competitiveness among local tourist destinations and can help increase tourist arrivals. The research objectives of this study are To find out the destination attributes that local tourists consider when choosing a domestic tourism destination, To find out the local tourist domestic destination preferences and To find out the relationship between lifestyle and destination attributes on local tourist preferences in choosing domestic tourist destinations. This study uses a mixed method. Qualitative approach using netnography and analyzed using coding. For the quantitative approach, questionnaires are distributed online using google form and analyzed using multiple linear regression. The results of this study indicate that there is a significant influence between lifestyle and destination attributes on tourist preferences. However, not all lifestyles or destination attributes influence each other, depending on the preferences of tourists who want to go to which destinations. The “Culture Seeker” lifestyle, “Complete” Destination Attributes and “Attractions” affect tourist preferences, especially recreational destinations. Furthermore, the "Wasteful" and "Nature Lover" lifestyles, "Comfort" and "Attractions" Destination Attributes have an influence on tourist preferences, especially urban destinations. The lifestyle of “Adventurers”, “Nature Lovers”, “Family”, “Complete” destination attributes affect tourist preferences, especially natural destinations. In addition, this study is also to find out what destination attributes are often considered by local tourists in choosing tourist destinations and lifestyles owned by local tourists. The destination attributes found can be used as selling points for marketing strategies and can be further developed to meet the expectations of tourists in order to invite more tourists to come. In addition, psychographic segmentation can be done in order to find out the potential market that exists for each tourist destination so that they can carry out marketing strategies to the maximum.