IDENTIFYING INDONESIAN CONSUMERS' MOTIVATION TO USE LIVE E-COMMERCE SHOPPING USING THE EXTENDED UTAUT2 MODEL
In recent years, live e-commerce has expanded significantly, but research on customer psychological motivation to adopt this new technology remains restricted. To fill the research gap, this research aims to explain the adoption of live e-commerce shopping in Indonesia by using the extended UTAUT2 m...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66929 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |