RESILIENCE OF TOURIST DESTINATIONS IN THE ERA OF COVID-19 PANDEMIC (CASE STUDY: KECAMATAN LEMBANG, KABUPATEN BANDUNG BARAT)

• Main Author: Resky, Aulia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66973
• Institution: Institut Teknologi Bandung

Lembang is one of the tourist destinations in Kabupaten Bandung Barat which holds various tourism potentials, such as nature tourism, culture, and others. However, since the Covid-19 pandemic, tourism activities in Lembang have been hampered and have stopped. Various efforts have been made, but the adaptability of the government is not enough, as well as a comprehensive and targeted policy framework to create resilience. Resilience is the ability or capacity to bounce back or respond positively to the harmful effects of a disaster. Research conducted by Sharma, Thomas, & Paul (2001) with the title Reviving Tourism Industry Post-COVID-19: A Resilience-Based Framework resulted in a recovery policy framework called the resilience-based framework which is the frame of reference in this research. Research data consisted of secondary data obtained from literature studies and primary data collected through interviews with tourism actors and direct observations to tourist attractions in Lembang. The data obtained were analyzed by qualitative descriptive analysis to analyze the impact of the Covid-19 pandemic, the response of the government, technological innovation, and perceptions of tourist attraction managers. The results of the study show that the Covid-19 pandemic had greatly impacted tourist destinations in Lembang, ranging from a decrease in the number of tourists and revenue, an increase in the number of unemployement and poor people, also tourism facilities was damaged. The response made by the local government in dealing with the impact of the Covid-19 pandemic consists of improving attractions and accessibility, training attraction managers and other assistance such as procurement of medical equipment and others. However, procurement assistance as well as post-Covid-19 attractions and facilities still needs to be improved by the government to help communitymanaged attractions. Technological innovations used for marketing tourist attractions online are already running well, improvements are still needed in developing virtual tours. Meanwhile, the perception of tourism power managers on the provision of facilities and support in aspects of cleanliness and health still needs to be improved, especially attractions managed by the community.