FINANCIAL PERFORMANCE ANALYSIS AND RECOMMENDATION OF PT BLUE BIRD TBK

• Main Author: Hisham Suryadinata, Muh.
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67001
• Institution: Institut Teknologi Bandung

The passenger land transportation industry has been fluctuating lately, especially when the emergence of ride hailing companies following with the covid-19 outbreak. This study will analyze the financial performance of PT Blue Bird Tbk as one of the leading passenger road transportation in Indonesia by comparing it with its competitor. The financial performance of each company will be analyzed in the period of 2017 to 2021 by using financial ratios both in the company’s aggregate financial statement and its segmented financial report, and combine it with DuPont Analysis. The financial ratio that is being used consists of liquidity ratio, activity ratio, debt ratio, and profitability ratio. The results shows that the company's financial performance in five years is declining, but still above the industry average. The company managed their liquidity and debt aspects well in recent years, but lacked in their activity and profitability aspects. In order to increase the company’s financial performance, the company might decrease their liquidity ratio and increase their debt ratio by investing it more to the technological development, collaboration in ride-hailing companies, and also increase of investment in the bus and car rental segment