THE IMPORTANCE OF DIGITAL FINANCIAL LITERACY TO ANTICIPATE IMPULSIVE BUYING BEHAVIOR IN BUY-NOW-PAY-LATER MODE

• Main Author: Tri Wulandari, Rahmatika
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67042
• Institution: Institut Teknologi Bandung

The growth of financial technology (fintech) in Indonesia is increasing in line with technological advances in this digital era, even expanding the form of financial services to adopting the Buy Now Payment Later (BNPL) method which is currently the third favorite payment service. The convenience offered by this BNPL payment method attracts the attention of many online platform users, but behind the benefits received, impulsive shopping behavior may appear followed by low levels of financial literacy and digital financial literacy which actually leads to a slump in paying off unnoticed interest. The purpose of this research is to identify whether digital financial literacy and its closely related financial literacy and the factors that underlie the use of paylater effectively influence impulsive buying behavior using the buy now pay later payment method in the younger generation whose financial literacy is lower than adults. This research uses a quantitative approach to collect data through a survey of 385 respondents who have used paylater throughout Indonesia. Data analysis technique using multiple linear regression to analyze the relationship between variables. The results show that financial and behavioral literacy, digital financial literacy, and factors that underlie the use of paylater have a positive influence on impulsive buying behavior using the buy now pay later payment method by 28.90%. Keywords: Financial Literacy, Digital Financial Literacy, Paylater Usage Factor, Impulsive Buying Behavior, Buy Now Pay Later Payment Method