THE INFLUENCE ON USE BEHAVIOR OF TRAVEL MOBILE APPLICATION

• Main Author: Aisyah Putri, Maharani
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67047
• Institution: Institut Teknologi Bandung

Travy is a new traveling site which focuses on personalized travel planner and destination information that can help travelers who do not have time to prepare their own travel plans. Travy application is already available in the Google Play Store and has been soft-launched but has not been promoted to the market because there are still some bugs in the application. Before launching to the public, it is essential to understand the factors that encourage the user's intention in accepting the use of technology. Researchers identify the factor that is most important to potential users, especially travelers using the Travy application, regarding their intention to use it. Whereas understanding the acceptance of new technology by users is extensive and can help develop business and technology in the future. This research analyzes the factors that influence on use behavior of travel mobile application towards Traveloka users in Jakarta and Bandung using The Extended Unified Theory of Acceptance and Use Technology (UTAUT2) model that have nine variables of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Hedonic Motivation (HM), Habit (HB), Facilitating Condition (FC), Price Value (PV), Behavioral Intention (BI), and Use Behavior (USB). In this research, the method used is quantitative by distributing questionnaires online to gather data from 201 respondents of the travelers who fit the criteria. The data analysis uses SEM PLS analysis. The results showed that variables of social influence significantly impact the behavioral intention of travel application and the habit variables significantly impact the use behavior of travel application. Additionally, the recommendation was made to improve the quality services of Travy business as a new travel application.