VALUE CO-CREATION BY USERS OF MUSIC STREAMING SERVICE: THE CASE OF SPOTIFY IN INDONESIA
Music streaming service is currently the mainstream media consumption for music in the digital age. They offer experience through the technological means of control, curation, sharing, and exploring music from their platform. This evolution drives consumers to a more central role in their value crea...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67050 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |