COMMUNICATION STRATEGY OF INAYA PUTRI HOTEL BALI REBRANDING INTO MERUSAKA NUSA DUA BALI TOWARDS CUSTOMER PURCHASE INTENTION
Hospitality Industry, as people travel time to time they are always using the services of hotels and other business. Merusaka Nusa Dua Bali official website stated that, Merusaka, formerly known as INAYA Putri Bali, takes its name from Hinduism belief in Bali. On 8th April 2021, the hotel bid far...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67052 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |