SOCIAL MEDIA MARKETING STRATEGY IN FACEBOOK TO INCREASE SALES NUMBERS FOR SABCANTY

• Main Author: Fathana Daema, Abigail
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67069
• Institution: Institut Teknologi Bandung

Indonesia is a country with the second longest coastline in the world, in total of 99,083 km, so there is no doubt that Indonesia has abundant fishery resources. Fish cultivators in Indonesia need good quality fish feed, and the fish feed sellers will reach them by using the social media community of this industry to introduce and promote the products. Social media marketing is all marketing activities used to build recognition and memory for brands or businesses that are easy to access. This research will focus on finding the right strategy implementation for fish feed selling companies to use in social media platforms. There are 4 strategies that are commonly used; community building, marketing campaign, platform advertising, and celebrity endorsement. Qualitative methods will be used in this research, with data collected by structured interview towards the customers, a practitioner, and an expert then analyzed using the three step coding. This research is expected to find the right social media marketing strategy implementation in a specific platform that affects the number of sales for fish feed selling companies. Keyword: fish feed selling companies; social media marketing strategy; customers preferences; number of sales