THE ROLE OF LEADERSHIP TO FOSTER EMPLOYEE ENGAGEMENT TO ENHANCE ORGANIZATIONAL PERFORMANCE: A CASE STUDY BY GREEN PRODUCT STARTUP

• Main Author: Fazira
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67076
• Institution: Institut Teknologi Bandung

Indonesia has been known as one of the highest startup productions in the world. But unfortunately, the rate of failure can reach 90% where a survey shows that 65% of startup failures are caused by leaders. Another finding also shows that Indonesia has the lowest rate of employee engagement in Southeast Asia. Therefore, this research was conducted to find out what characteristics a leader should have and how to implement these characteristics to foster employee engagement to enhance organizational performance. The research used a qualitative approach focusing on multiple case studies as a method with the aim of gaining individual and group experience. To answer the research objective, two early-stage startups were selected along with six informants and in-depth interviews were conducted. Data analysis was started with a coding procedure from open to selective coding and ended with pattern matching analysis. From the analysis, it was found five leadership characteristics in the early-stage startups that must be possessed by a leader to increase employee engagement: (1) Influence, which indicates a leader who can guide the team toward company goals, know how to deliver command, and a leader who can be a benchmark for their employee.; (2) Firm, the one who has disciplined behavior and objectively makes firm decisions. ; (3) Intelligence, these characteristics are divided into two modes which is a leader who has good emotional intelligence and a leader who is intellectually intelligent; (4) Democracy, which is described as a leader who gives their employee a chance to share their thoughts, a leader who can open up to anyone who wants to become his friend, and a leader who have trust in their employee; (5) Inspire, interpret as a leader who has optimism, and enthusiasm, and spread positivity that can be transmitted to his employees ; (6) Emphatic, a leader who can be close to and understand each of his employees. inspire, the inspire itself responsible ; (7) Responsible, A leader should be able to give extra responsibility and consistency when doing the business. Each characteristic has its own practical example of how the leader can implement these characteristics in real cases, so it can enhance organizational performance indirectly. for further research, researchers can use quantitative methods by using characteristics that have been mentioned above as the variable. The scope of the research itself can be bigger, not only focusing on green product startups but can go directly to the early-stage startups on a large scale. The objective is to find out which characteristics are more suitable or relevant in the case of early-stage startups. Keywords: Employee Engagement, Leadership, Organizational Performance, Startup