FINANCIAL FEASIBILITY OF BUSINESS ON HEALTH STARTUP: A CASE STUDY OF SEMUDAH HEALTH

• Main Author: Khusnul Kholuq, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67079
• Institution: Institut Teknologi Bandung

According to INFODATIN in 2020 there are around 10.7 million Indonesians who suffer from diabetes mellitus. One of the factors that causes the high number of people with diabetes in Indonesia is the lack of knowledge of the Indonesian people about diabetes mellitus and there are still many Indonesians who are reluctant to check blood sugar levels regularly. They argue that they feel uncomfortable when checking blood sugar levels because they have to hurt themselves to be able to take blood samples. SEMUDAH HEALTH is a start-up company that is interested in dealing with this problem, namely by making a non-invasive blood sugar level checker using near infrared spectroscopy technology, but so far it has not yet conducted a financial feasibility study. The purpose of this research is to conduct a financial feasibility study for the development of the SEMUDAH HEALTH company. This study uses a quantitative approach with company data as primary data and similar company data as secondary data. Financial feasibility will be analyzed using the payback period Net Present Value (NPV) method, and the Internal Rate of Return (IRR) then the risk will be assessed using scenario analysis. The results of the study show that SEMUDAH HEALTH is financially feasible with a payback period of 2.55 years, with NPV of Rp. 1,147,577,056, and an IRR of 48.73%, which percentage figure is greater than the Weighted Average Cost of Capital (WACC) of 4.24%. Keywords: Financial Feasibility, Diabetes Mellitus, Capital Budgeting