EXAMINING THE INTENTION OF JOINING INTERNSHIP PROGRAMS AMONG UNDERGRADUATE STUDENTS IN BANDUNG

• Main Author: Goar Meviu Silitonga, Gora
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67083
• Institution: Institut Teknologi Bandung

Globally, the pandemic forced schools, colleges, and universities to close their campuses in order to allow students to practice social distancing practices. Despite the difficulties and challenges, some of undergraduate students realized that with this new learning system, the time set for learning or for formal education become more flexible which leaves these students to fill in their spare time with more productive activities. One of those activities is joining a virtual or on-site internship program. Due to the new “Kampus Merdeka” policy, specifically internship programs and the high interest in joining internships, and knowing the four aspects (work meaningfulness, institutional image, organizational attributes, and organizational attractiveness) which are important for someone to eventually join internship programs could be a very beneficial opportunity for a company like iSeek which is a newly established company focusing on providing an internship-seeking platform. The goal of this research is to identify the impact the mentioned four aspects to the intention of joining internship programs among undergraduate students in Bandung. This research utilizes the 5-point Likert scale. The data is gathered though the use of online survey of 259 respondents, which then it will be analysed using SEM-PLS method to obtain the results. The result of the analysis shows that institutional image does have a positive and significant impact towards organizational attractiveness and joining intention whilst organizational attributes also have a significant impact towards the organizational attractiveness. Meanwhile the rest of the factors resulted the opposite. The findings of this study recommend other job seeking platform companies to further develop marketing strategy and have their own research to further understand their customers and utilize it to attract more company partners. Keywords: Joining Intention, Work Meaningfulness, Institutional Image, Organizational Attributes, Organizational Attractiveness