STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE

The fashion industry is a very important industry because the fashion industry is one of the largest contributors to GDP for Indonesia. In addition, the fashion industry is also growing all the time and always has new trends. To maintain existence, it is necessary to carry out new business strate...

Full description

Saved in:
Bibliographic Details
Main Author: Aiman Margono, Fauzan
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/67208
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:67208
spelling id-itb.:672082022-08-16T15:52:47ZSTRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE Aiman Margono, Fauzan Manajemen umum Indonesia Theses Fashion Industry, Strategy Business, Ansoff Matrix, Business Model Canvas INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/67208 The fashion industry is a very important industry because the fashion industry is one of the largest contributors to GDP for Indonesia. In addition, the fashion industry is also growing all the time and always has new trends. To maintain existence, it is necessary to carry out new business strategies that are acceptable to the market. As a business actor in the fashion industry, Pola Lampau still lacks product variations and has not carried out product development. To improve business performance and be able to compete in the market, Pola Lampau wants to make updates in business strategies. This research will discuss relevant business strategies for Pola Lampau engaged in the fashion industry, to be able to compete in the fashion industry. This research is the basis for the company to maintain competition with competitors by first analyzing the company's existing conditions internally and externally. Internal analysis uses several methods that refer to several literature studies such as, Value Proposition Canvas, VRIO Analysis, Business Model Canvas & 7P Analysis, Market Analysis, Porter's Five Force Model & Competitor Analysis. The entire Internal and External analysis is processed through a SWOT diagram to map where the company's position is located. By conducting an interview it can be noticed that the company will have to make updates in the business strategy. The final results of the analysis carried out show a proposed business strategy for the company using the Ansoff Matrix as a formulation method. The proposed strategy is categorized as Product Development & Diversification Strategy. These two strategies are aligned with action plans and an implementation schedule is made. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Aiman Margono, Fauzan
STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
description The fashion industry is a very important industry because the fashion industry is one of the largest contributors to GDP for Indonesia. In addition, the fashion industry is also growing all the time and always has new trends. To maintain existence, it is necessary to carry out new business strategies that are acceptable to the market. As a business actor in the fashion industry, Pola Lampau still lacks product variations and has not carried out product development. To improve business performance and be able to compete in the market, Pola Lampau wants to make updates in business strategies. This research will discuss relevant business strategies for Pola Lampau engaged in the fashion industry, to be able to compete in the fashion industry. This research is the basis for the company to maintain competition with competitors by first analyzing the company's existing conditions internally and externally. Internal analysis uses several methods that refer to several literature studies such as, Value Proposition Canvas, VRIO Analysis, Business Model Canvas & 7P Analysis, Market Analysis, Porter's Five Force Model & Competitor Analysis. The entire Internal and External analysis is processed through a SWOT diagram to map where the company's position is located. By conducting an interview it can be noticed that the company will have to make updates in the business strategy. The final results of the analysis carried out show a proposed business strategy for the company using the Ansoff Matrix as a formulation method. The proposed strategy is categorized as Product Development & Diversification Strategy. These two strategies are aligned with action plans and an implementation schedule is made.
format Theses
author Aiman Margono, Fauzan
author_facet Aiman Margono, Fauzan
author_sort Aiman Margono, Fauzan
title STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
title_short STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
title_full STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
title_fullStr STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
title_full_unstemmed STRATEGIC PLANNING FOR POLA LAMPAU TO INCREASE BUSINESS PERFORMANCE
title_sort strategic planning for pola lampau to increase business performance
url https://digilib.itb.ac.id/gdl/view/67208
_version_ 1822933281888272384