PROPOSED NEW PRODUCT FEATURE DEVELOPMENT OF VIDEO COMMUNICATION PLATFORM IN PT. TELKOM INDONESIA USING SIX SIGMA DMADV

• Main Author: Sekarwardani, Nadhia
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/67271
• Institution: Institut Teknologi Bandung

Over time, technology has developed quite rapidly. The development of technology is also motivated by the Covid-19 pandemic. Growth is felt by the telecommunications and media industries. This is due to most businesses and organizations starting to use online communication platforms to carry out their daily activities. PT. Telkom Indonesia is trying to be adaptive by providing a video communication platform that can help the people of Indonesia. Organizations also need to adjust the products offered to suit the wishes and needs of users. The incompatibility of the product with the needs can affect the user's desire to use a product. This phenomenon occurs in video communication platform products, causing differences in the number of target clients who register with the situation in the field. Product development is carried out by the company to produce products that are in accordance with the objectives and can be accepted by the user. The development process begins with direction from top management which is then processed to become a product. The process raises several problems including: the resulting product is not suitable for the user and the absence of documents or briefs related to the product. Problem solving is carried out using the Six Sigma DMADV method, which is a method in developing new products or processes within an organization. After the problem was identified and analyzed regarding the root of the problem, it was found that so far there has been no clear document guide related to the products offered. So, we need guides, documents, and new products that are in accordance with the wishes and needs of stakeholders (organizations and users). The needs analysis is carried out using the House of Quality to define new feature based on customer and competitors. It was found that customer wishes can be answered by developing new product features such as: Automation Quality Assurance and Dashboard Admin The development of these features can speed up the process of solving problems that occur in the product and provide updates for the product to give power to the user in processing the data. In the future, the DMADV method is used as the company's business process to produce a product or feature that suits the user or customer.